It started in a classroom
A young teacher named Mr. Nasser stood in front of his students every day.
Kids notice everything
His breath.
His clothes.
His unshaven face.
So he shaved every morning
Not for himself.
For them.
His skin paid for it
Every day, the same routine.
Every day, the same irritation.
He went looking for something to fix it.
Nothing on the shelf was simple
Rows of bottles. Ten steps. Thirty ingredients each.
He could not pronounce half of them, and none of them told him why they were in there.
So he made it himself
With his friend Alvin, he started mixing oils in his kitchen.
They called it A.
The first vowel.
Three oils. Nothing else.
Avocado oil. Argan oil. Rosemary oil.
Avocado softens skin.
Argan smooths hair.
Rosemary smells fresh and clean.
Every one has a job.
Nothing is in there to fill space.
It worked
This is his skin, two weeks apart.
Everyone's skin is different, so yours may go differently.
Why "Vowel"
Every product is named after a letter we all learned first.
A, E, I, O, U.
Because the best things are simple, and worth passing down.
10% goes back
Ten percent of every purchase helps kids learn their vowels.
Where those lessons still begin.
